The brief called for a “contemporary, minimalistic” look and “an ample use of white space, muted tones and sans-serif typefaces”.
First, I began by selecting a color palette from Coolors and the Work Sans font for this design brief. I always like to start with colors and fonts, as it gives me inspiration and a feel for the vibe I want the design to give off.
I liked the half-layout background (using a triangle) I made for the Fitbit design. For this brief, I decided to go with a circle (although it turned out to be more of an oval).
To emphasize the product, (a picture I’ll admit I took from a Google search), I enlarged the image and gave it a space of its own.
I played around with the “Havana Glasses” heading. After attempting to place it above the image, I decided it would look better if I moved it to the left. I added a rectangle behind it, melding it with the oval background.
Finally, I finished off the design with an “Add to Cart” button.